5 Ways to Improve Website Conversion
You have to address your customer’s problem, whether from a physical product or an intangible service. Also, you have to convince them that you have the credibility to pull it off.
Furthermore, it is essential to what your website needs to do for your brand or organization to convert visitors into customers. Meaning, you have to make them your customer without you physically being there to help the process.
So, there are many ways to improve website conversion, but we have found the most compelling aspects after reviewing thousands of websites literally.
1. Great Content
You are probably thinking, “wow, great content, how insightful,” in a sarcastic tone. However, this is probably the most important aspect that will help your visitors in the decision-making process and cannot be understated.
What exactly is great content?
First, always remember that it’s relevant to the visitor. In the world of SEO, some writers lose the essence of their writing in favor of trying to game the algorithms. For instance, a title Top 10 tomato sauce recipes, but the article contains information about composting. So, make sure your titles and information from your content are congruent with what your target audience is looking for.
What should I do after determining what good content is?
Secondly, now that you know what excellent content means is, look for its different aspects. The second aspect of good content is that it needs to be unique or provide relatively uncommon insights. What is uncommon is relative to the target audience. For example, if you share this article amongst people who do content creation by trade. They would likely find this highly surface level compared to a person who is a complete novice.
Lastly, pay attention to details, grammatical errors, and proper writing conventions. Too, poorly written content can signal the quality level of the rest of what you have on offer, so make sure to proofread material before publishing.
You are probably thinking “wow great content how insightful” in a sarcastic tone. However, this is probably the most important aspect that will help your visitors in the decision-making process and cannot be understated.
Now what exactly is great content? It is content that is firstly relevant to the visitor, in the world of SEO (Search Engine Optimization) some writers lose the essence of their writing in favor of trying to game the algorithms, in an extreme example will have a title Top 10 tomato sauce recipes but the article contains information about composting. Make sure your titles and information in your text are congruent with one another as well as what your target audience is looking for.
Great, now your content is relevant on the topic of what your visitors are looking for. The second aspect of good content is that it needs to be unique or provide insights that are relatively uncommon. What is uncommon is relative to the target audience, for example if this article were distributed amongst people who do content creation by trade, they would likely find this highly surface level compared to a person who is a complete novice.
Lastly, like in high school language classes, pay attention to details and grammatical errors and proper writing conventions. Poorly written content can act as a signal of the quality level of the rest of what you have on offer so make sure to proofread material before publishing.
You are probably thinking “wow great content how insightful” in a sarcastic tone. However, this is probably the most important aspect that will help your visitors in the decision-making process and cannot be understated.
Now what exactly is great content? It is content that is firstly relevant to the visitor, in the world of SEO (Search Engine Optimization) some writers lose the essence of their writing in favor of trying to game the algorithms, in an extreme example will have a title Top 10 tomato sauce recipes but the article contains information about composting. Make sure your titles and information in your text are congruent with one another as well as what your target audience is looking for.
Great, now your content is relevant on the topic of what your visitors are looking for. The second aspect of good content is that it needs to be unique or provide insights that are relatively uncommon. What is uncommon is relative to the target audience, for example if this article were distributed amongst people who do content creation by trade, they would likely find this highly surface level compared to a person who is a complete novice.
Lastly, like in high school language classes, pay attention to details and grammatical errors and proper writing conventions. Poorly written content can act as a signal of the quality level of the rest of what you have on offer so make sure to proofread material before publishing.
2. Clear Call to Action
Secondly, the websites we reviewed, the site owners had great content, beautifully designed, perfectly optimized, etc. However, there are still experienced low conversion rates. It is because what would happen is that a visitor would consume the content and never return. Why? Because they did not have a clear call to action for their visitors to answer.
Furthermore, if your site publishes monthly newsletters on the topic of Fintech, then a simple call to action in a visible and eye-catching place is excellent. You can use a call to action such as the “Subscribe to our Newsletter” button. Too, a simple reminder at the end of the text to “subscribe to our newsletter if you want more information on the fintech industry in Singapore.”
By doing this, you’ll be able to dazzle your visitor with great content and information they want. Also, they know that they can continue to receive similar quality content by subscribing, thus answering your call to action. Other examples would be “Sign up now,” “Optimize with us,” “Start your project here.”
In other words, you have to make sure your visitors know what to do next.
In many of the cases of the websites we reviewed the owners of the site had great content, beautifully designed, perfectly optimized etc. However still experienced low conversion rates. What would happen is that a visitor would consume the content and leave satisfied never to return. The simple reason was because they did not have a clear call to action for their visitors to answer.
If your site publishes monthly newsletters on the topic of Fintech, then a simple call to action would be a “Subscribe to our Newsletter” button in a clearly visible and eye catching place, and a simple reminder at the end of the text to “subscribe to our newsletter if you want more information on the fintech industry in Singapore”. This way after you’ve dazzled your visitor with great content and information they want, they know that they can continue to receive similar quality content by subscribing, thus answering your call to action. Other examples would be “Sign up now” “Optimize with us” “Start your project here”. Make sure your visitors know what to do next.
In many of the cases of the websites we reviewed the owners of the site had great content, beautifully designed, perfectly optimized etc. However still experienced low conversion rates. What would happen is that a visitor would consume the content and leave satisfied never to return. The simple reason was because they did not have a clear call to action for their visitors to answer.
If your site publishes monthly newsletters on the topic of Fintech, then a simple call to action would be a “Subscribe to our Newsletter” button in a clearly visible and eye catching place, and a simple reminder at the end of the text to “subscribe to our newsletter if you want more information on the fintech industry in Singapore”. This way after you’ve dazzled your visitor with great content and information they want, they know that they can continue to receive similar quality content by subscribing, thus answering your call to action. Other examples would be “Sign up now” “Optimize with us” “Start your project here”. Make sure your visitors know what to do next.
3. Use Testimonials
Remember, you are effectively trying to convince a person to continue to engage with you further. We are social creatures, and people buy from people. Thus, your visitors need to know that they can trust you.
Moreover, having legitimate favorable testimonials can further help to add that credibility and validity to your organization. It helps make your organization feel more tangible and trustworthy. Meaning, if they could do an excellent job for Bob, they surely can recreate that stellar experience for me.
4. Use Social Proofing
Above all, we aren’t sure who coined the term social proofing, but what it means. In other words, to put it crudely is to add credibility to your claims by using other people’s credibility. Too, we spoke of using testimonials of people, although you can extend it to companies and entire organizations.
For instance, on your landing page closer to the bottom, you can use social profiling. Also, you can add a section that reads “some of our satisfied clients” with logos of well-known brands.
For instance, you can picture a startup company backed by a central investment bank. Forms part of the alumnus of a well-known incubator like Y Combinator, having that stated somewhere on the page. Moreover, always get permission from the people or organizations you wish to name drop and have associated with you.
5. Fewer Fields
Lastly, in a physical store, people hate long lines and queues. In the digital world, people hate long forms asking for different kinds of information.
So, have as few fields as possible, which means only requesting crucial information.
Moreover, you can always gather more information. It will become helpful for you once everything has been established. Also, have predefined drop-down tabs visitors can easily click on rather than type in predictable responses.
In a physical store people hate long lines and ques, in the digital world people hate long forms asking for this, that and the other. Have as few fields as possible and only request crucial information from your potential customers if you want to make the process of them convert as frictionless as possible. You can always gather more information from the customer at a later stage once full engagement has been established. Or have predefined drop down tabs visitors can easily click on rather than type in predictable responses.
In a physical store people hate long lines and ques, in the digital world people hate long forms asking for this, that and the other. Have as few fields as possible and only request crucial information from your potential customers if you want to make the process of them convert as frictionless as possible. You can always gather more information from the customer at a later stage once full engagement has been established. Or have predefined drop down tabs visitors can easily click on rather than type in predictable responses.
Conclusion
Therefore, improving website conversion rates is knowing your target audience. So, what information they are seeking, you have to establish trust and credibility. Have a clear call for how they should further engage with you. Therefore, you have to make it as frictionless as possible.
At SF Technologies, we have the experience and understanding behind creating high-converting sites. So, if you wish to have us create, review, or maintain your website, look at what services we offer.
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