6 Ways To Improve Your Website Design
Your website’s aesthetic look plays a significant role on how you’ll attract your audience. Too, this can be one of the main reasons why a visitor is willing to stay and continue consuming your content.
It is your digital storefront that welcomes passersby and entices them to continue to engage with your organization. Now, you may have seen several websites already from your day-to-day browsing on the internet and could compare which is best in your opinion. Well, that’s relatively easy to do as long as you know which improvements to apply. So, without further ado, here’s our list of 6 ways to improve your website design.
1. Update your theme
First, you must identify which theme you’ll incorporate when you build or improve your website. Your theme/template is the overall look and “feel” that serves as the basic layout for your website. In addition, when you choose your theme, it is best to base it on your organization’s activities. Besides, WordPress is a known website builder that offers a whole host of themes to choose from to get you started on your project.
Do businesses update their themes nowadays?
For instance, businesses like travel agencies utilize this practice (e.g., hotels, trip planners, and airlines). So, businesses in that industry tend to have a similar theme and layout that has become second nature and intuitive to visitors over the years. Usually, they feature a prominent search bar front and center on the landing page to allow people to get right into viewing room listings and available dates.
Your theme/template (most people use these terms interchangeably) is the overall look and “feel” of your site, it is the basic layout and foundation you will craft your website on, choosing the correct them based on your organizations activities is usually very helpful for example websites in the travel industry (hotels, trip planners, airlines) tend to have a similar theme and layout that over the years has become second nature and intuitive to visitors, they usually feature a large search bar front and center on the landing page to allow people to get right into viewing room listings and available dates. When using builders such as WordPress there are a whole host of themes to choose from to get you started on your project.
Your theme/template (most people use these terms interchangeably) is the overall look and “feel” of your site, it is the basic layout and foundation you will craft your website on, choosing the correct them based on your organizations activities is usually very helpful for example websites in the travel industry (hotels, trip planners, airlines) tend to have a similar theme and layout that over the years has become second nature and intuitive to visitors, they usually feature a large search bar front and center on the landing page to allow people to get right into viewing room listings and available dates. When using builders such as WordPress there are a whole host of themes to choose from to get you started on your project.
2. Try New Fonts
Secondly, the importance of the correct font cannot be underestimated since specific fonts won’t look good on your page. These are undoubtedly no-go fonts that earth has unanimously agreed upon, such as comic sans (just don’t do it, trust us).
Furthermore, a review of the font you choose is necessary. You need to pick a font that is aesthetically pleasing and easy to read if you want people to engage with your content with as little friction as possible.
Why considering fonts for website design important?
Take note that fonts matter so much that Apple, at their WWDC event. They also announced a new font style, and it made headlines across the globe. It was mainly to accommodate their small screen sizes on their wearables. Indeed, the point does not take fonts lightly.
It sounds trivial but the importance of the correct font cannot be underestimated, there are certain no go font that earth has unanimously agreed upon such as comic sans (just don’t do it, trust us). A review on the font you choose is necessary, you need to pick a font that is aesthetically pleasing and easy to read if you want people to be able to engage with your content with as little friction as possible. Fonts matter so much that Apple at their WWDC event announced a new font style and it made headlines across the globe, it was mainly to accommodate their small screen sizes on their wearables, the point is do not take fonts lightly.
The importance of the correct font cannot be underestimated since certain fonts won’t look good on your page. These are undoubtedly no-go fonts that earth has unanimously agreed upon, such as comic sans (just don’t do it, trust us).
Furthermore, a review of the font you choose is necessary. You need to pick a font that is aesthetically pleasing and easy to read if you want people to engage with your content with as little friction as possible.
Take note that fonts matter so much that Apple, at their WWDC event. They also announced a new font style, and it made headlines across the globe. It was mainly to accommodate their small screen sizes on their wearables. Indeed, the point does not take fonts lightly.
3. Higher Quality Images
Moreover, another factor in helping improve your website is the inclusion of high-quality images in your site. When finalizing the design of your website, it is crucial to follow the size your website builder allows to avoid cropped or low-quality images. And in that way, your website will be elevated and appealing to customers.
Remember, always choose the necessary materials to add to your website, as uploading files can affect your website’s speed. Moreover, it is ideal to choose an image that best represents your brand. To avoid that, make sure that anything you incorporate is needed and can make your website whole.
4. Use colors effectively. Use Whitespace
There are websites dedicated to explaining color that could go into far more detail than would ever be necessary. Too, adding suitable colors to your website can give the pop it requires to stand out and be noticed. Adding white space can effectively contrast what feels like a color assault as it receives and decodes all that light information.
For instance, the below image is an excellent example of how Apple’s website uses whitespace.
5. Responsive
Furthermore, aside from the factors above being mentioned, having a responsive web design is essential. It means that your web pages should render well on various devices and window or screen sizes.
In other words, your website must look just as good on a smartphone screen as it does on a desktop computer.
In addition, note that more people use mobile browsing in certain regions as their exclusive mode of browsing. Thus, it signals the importance of website speed once accessed on any device.
Responsive web design basically means that your web pages should render well on a range of devices and window or screen sizes. Simply put, your website should look just as good on a smartphone screen as it does on a desktop computer. This is again a crucial point to take note of as more and more users are making use of mobile browsing and in certain regions using it as their exclusive mode of browsing.
Responsive web design basically means that your web pages should render well on a range of devices and window or screen sizes. Simply put, your website should look just as good on a smartphone screen as it does on a desktop computer. This is again a crucial point to take note of as more and more users are making use of mobile browsing and in certain regions using it as their exclusive mode of browsing.
6. Easy Navigation
Lastly, when people design a website, they base it on using the site. As a result, one common mistake web developers make is they usually forget that the experience is different between the developer and visitor.
However, a visitor coming with fresh eyes may struggle to make their way around your site. On the other hand, being the creator, they know all the nuts and bolts of the layout assume the site is simple and easy to navigate. In other words, easy navigation is essential.
In short, when improving your website, be sure to create friendly and easy-to-navigate pages for everyone. Try to anticipate how your target audience will want to use your website, then tailor it around their needs.
Meanwhile, here’s what you can do to improve website design based on navigation:
- have the essential information front and center
- have buttons that are very easy to find
- categorize correctly
- do not bloat the screen.
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