A Complete Guide to a Good Home Page Website Design
We live in a fast world, one that is obsessed with the idea of instant results. Also, our judgments and all our decisions must happen at our desired pace.
The same goes for when we’re browsing web homepages. According to studies, it takes only 50 milliseconds for a visitor to form an opinion of a web home page.
So, it means that every web design company has only that much time to make an excellent first impression on you.
Why is Good Home Page Website Design essential?
The home page is to a website what a face is to the human body. Good software design keeps in mind the importance of visual aesthetics, easy navigation, and information.
Anything that does not tick all these boxes will fail to attract the attention of a viewer. So, even though your website might be getting the correct number of clicks, viewers will be clicking on the ‘back’ button just as soon.
Is there a step in creating any good website for the viewers?
It’s a three-step process of which the first is providing that instant attraction to viewers. Second, hold their attention even further as they dig deeper into your website. Third, it would be to enhance your business with this interaction, and your website will be good to go.
A good home page helps hand-hold a customer or user that you create online for them through the world.
Every web design company should pay attention to making their homepage design aesthetically pleasing and easy to navigate at the same time.
What makes a Website Home Page Good?
A good website home page is well-intentioned and well versed with its own identity. So, it is crucial to know how you intend to approach a viewer to layout the website design accordingly. Similarly, the identity that you display with your design should be clear. It should be clear enough for the viewer to realize that they have immediately come to the right place.
What are the important three ‘W’ questions?
For instance, microsite design must answer the three ‘W’ questions: ‘Who is this website for?’, ‘What can it help the user do?’ and ‘Where will this interaction take the user?’.
Moreover, layout and design should flow so that the visitor is guided through it as you want them to be. On top of that, the website must successfully attract a specific kind of niche audience that will serve the purpose of your business or company.
However, it doesn’t end here. Many small details make up a good website, such as an attention-grabbing Call To Action (CTR), an optimized design to work on multiple devices, and adaptability.
Step-wise Guide to Good Home Page Design
Step 1: Find the Right Website Homepage Design Tool
The right website designing tool will help your website development company in Singapore design the perfect website home page for you. There is no shortage of such tools online, but it’s necessary to make the right choice.
So, we have listed some of the best resources on the internet that will help you design the best and most efficient website for your audience.
- WordPress: WordPress would top the charts as one of the most often used web-building platforms. It is also available on the internet and can be used easily by beginners. Furthermore, this platform is usually hosted on a third-party local server. Your WordPress website will not cost you much and will also be open to customization.
- Wix: Another well-known website building platform, Wix might be a tad more typical in its functioning than WordPress, but it wins for its versatility.
- Sketch: If you intend to focus on the design aspect of your website home page, then Sketch is for you. Launched in 2009, this platform uses vector graphics and bitmaps to design a more aesthetically pleasing web page.
- Macaw: You don’t have to be a professional coder to make a good website homepage and put it in place. Platforms like Macaw are an easy solution to your problems.
Step 2: Select the Right Design and Layout
Secondly, your web page’s layout will be divided into two parts, above-the-fold content, and below-the-fold content.
Above-the-fold content will include content that the user will see on the home page without scrolling down. This content includes your logo, mission statement, call to action, and more. Below-the-fold content will be that section for which the user will have to scroll down once they are intrigued enough by your homepage.
Besides that, several other aesthetic aspects of your layout will have to be kept in mind to ensure easy readability. Here are some pointers that a website design company in Singapore keeps in mind while selecting the layout and design of a website’s home page.
Mission Statement and Tagline:
The first thing that should catch the viewer’s eye when they look at your home page must be your mission statement written in a large-sized, easily readable form. Just below that, include an attractive tagline.
Your navigation bar must be fuss-free because the aim here is to guide the viewer into seeing what you want them to see.
Most humans have a powerful visual memory, and, making use of that, you must have a logo that leaves an imprint on the viewer’s mind. Place this in a home page section that the viewer usually looks at first, like the page’s top-left corner and middle.
The Call to Action is an element, either a button or text, on your home page that asks the viewer to complete a specific goal, for which you had created the website in the first place.
Elegant and Appropriate Images:
It is essential to keep in mind that your website’s homepage is a visual medium. So, the right kind of images is placed in a manner that will convey the right message.
Attractive Color Scheme:
Colors trigger emotions. More excellent colors might seem calm, whereas warmer colors give off a more energetic vibe. Choosing a suitable color scheme, therefore, becomes crucial.
Ample White Space:
If you look at several successful website home pages, you will realize that most of them make ample use of white space. Your home page will be just as easy on the eye if you too do the same.
The kind of fonts and typography you use will say a lot about the kind of relationship you wish to have with your viewer, so choose wisely.
Social Proof Elements:
Establishing trust with your viewer is very important. Hence, some social proof, such as testimonies and feedbacks, must be included in the below-the-fold section.
Too another feature of the below-the-fold section, putting your contact information on your homepage. Doing this will provide a chance at longevity in the relationship between you and the viewer.
Step 3: Optimize for Improvement
Lastly, you should keep your website in check by optimizing your home page from time to time. Software development technologies have taken great strides, and trends change within seconds. So make sure to remain up-to-date.
Therefore, the word ‘home’ is appropriate here because your website home page needs as much taking care of as a home. If you follow all the guidelines mentioned above, you will surely make a good home page.