Words are the prominent means to get into the minds of the people, and when it comes to business, then people take the best advantage of it for promoting their business. With the advent of technology, it has taken the digital form where we call this activity content writing. Digital marketers are using it effectively in online marketing activities. In simple words, if we define copywriting, then it’s a process of preparing a text for the promotions which are used as a public material. Even the slight difference between content writing and copywriting is also promotion. This is all about writing content for the user’s and their interest which are posted on the website, whereas copywriting is about preparing content for promotion and our specialties lie in the both.